It is often said that Clapham is one of those areas of London that you either love or loathe. Clapham has its fair share of haters and lovers and I suspect there are more of the former than the latter. The areas boundaries are not fully defined. There are reasons for that. This was the first area south of the river to undergo intensive gentrification and for a long time served as the gold standard for gentrification particularly for its neighbours. Moreover, North Londoners who dare to venture south of the river do not often go beyond Waterloo and Clapham South, as the rest of South London's tube-less terrain, to this day, remains an utter mystery to most people.
Twenty or thrity years ago places near Clapham were either branded as Clapham or the new Clapham or next Clapham. Such areas included the now smugly gentrified post codes of Battersea (SW11) and Balham (SW12). There was always a loathing admiration for Clapham and a certain inferiority complex in neighbouring areas which persists to this day regardless of the level of gentrification already achieved in those areas. For one, history has a key role to play but so does geography. Geographically Clapham Common and its immediate environs sits proudly at the top of a hill (Balham Hill) with a flat top sometimes referred to in old texts as 'The Clapham Plateau'.
In the old days people who lived in Clapham were considered to live up the hill by those living in the poorer surrounding neighbourhoods. Historically, Clapham was a very wealthy area, an out-of-town village resort for London's upper class. People from that class had migrated there at one point, to get away from the plague in inner London. Clapham's status was however, lost with the coming of the railways and the demolition of many of its fine historical villas and replacement with Victorian terraces and semis.
The area was also transformed into a commuter suburb by the coming of the London Underground, thus cementing it's status as a dormitory town for white collar City workers and civil servants thus giving rise to its most famous term 'Man on the Clapham Omnibus' or ordinary middle class man. Nevertheless the prestige of Clapham's faded historical grandeur still hangs over the area for most Londoners and Brits.
There are still many vestiges of history left in the area, including its forward looking left leaning activism drawn from its famous anti-slavery and anti poverty movement - the Clapham Sect led by William Wilberforce. In addition, the area, particulalry the Old Town still hosts some of the oldest surviving buildings in South London with a number of blue plaques.
It is often said today that Clapham divides opinions and that you either loathe or love the area. Claphamification is a term its once aspirational but now gentrified neighbours use to describe Clapham's encroachment on their identity. Once the by-word for youthful trendiness, coolness and hipness that cachet was first absorbed by Battersea, then Balham and laterly Brixton. The more like Clapham these areas have become the more they have sought to separate and define their identity from Claphamification.
First was Battersea which sought to disentangle itself from being Clapham's poorer industrial neighbour by becoming a Chelsea spillover or 'South Chelsea'. This cachet has stood the test of time as the once very poor Battersea area has been successfully transformed by Wandsworth Council in to a wealthy Class AB populated enclave, albeit at a price. Battersea's waterfront remains a prime victim of an over-ambitious Council's development, with its ghastly mix of prefab luxury high rise apartment blocks, that aesthetically may not stand the test of time but instead, will be seen as a testament to Wandsworth Council's over-development of it's Thames waterfront done in a bid to outdo it's wealthier neighbours. Battersea's strongest points are it's proximity to Chelsea and the very lovely Battersea Park. It's weakness - it's post industrial blight, ugly waterfront and its inhabitants forever looking across the river and wishing they could afford to live in Chelsea or Fulham.
Balham on the other hand has had a slow rise to fame, blessed with beautiful Edwardian gems and quiet streets radiating off Clapham, Tooting and Wandsworth Commons, this area which was once a thoroughly run down working class/Afro-Caribbean neighbourhood untill the late nineties, has slowly but successfully become the alternative to Clapham's raucous lifestyle. Today, Balham completes the Clapham-Wandsworth-Balham triumvirate of what is today known as Nappy-Valley. An area where young well educated white British couples from the provinces go to breed like penguins (i.e. after a spell of debauched-living in places like Clapham) before moving on to live somewhere nearer where they originally came from after selling their Clapham, Balham or Wandsworth homes for a handsome profit. Balham's strongest points are its Edwardian gems and its proximity to Clapham, for which it has benefitted as a gentrified alternative. Its weak points - being in Zone 3 and forever being refered to as cheaper than Clapham.
Brixton is an entirely different kettle of fish. Up till 2010 it was a crime and drug ridden no-go area for respectable middle class Londoners and incomers but was a solid and proud neighbourhood in it's own right with its own left-leaning community-active middle and working classes. Four years on, and every young upstart wants to live near Brixton's once infamous Market. The transformation of Brixton Village, one of its markets, into a street-foodie destination has led to the discovery of Brixton as a hip destination particularly for those priced out of Clapham's banker-ridden streets. The area is now being paraded as an alternative Shoreditch and it's once cheap terraces are now rivalling those of Clapham North in price. Brixton's strongest points include being at one end of the Victoria line, having Brixton Market and Brixton Academy and access to drugs, its weakest points are its reputation for drugs, being on a crime and social unrest faultline and being a strong candidate for a property bubble bust.
Stockwell, beautiful but council estate-blighted Stockwell remains caught inbetween the devil and the deep blue sea. The devil being Vauxhall and the deep blue sea being Clapham. Without a specific postcode of its own, Stockwell's identity remains entwined with that of its neighbours notably Clapham, Brixton and Vauxhall. People who live in its SW4 end can claim to live in either Clapham or Stockwell depending on proximity to Stockwell tube station, those who live nearer to the Brixton end of Stockwell road can now claim to live in cool Brixton, while most of north Stockwell's inhabitants will often hold on to the Vauxhall Zone 1 cachet and that cachet will become all the more important as the transformation of Nine Elms into a super hub for foreign embassies and overseas wealth comes into being. Stockwell's strongest points are the beautiful crescents and squares that lie beyond its central facade of Council estates and the Victoria and Northern line, its weakest points are its Council Estates and being caught between the Devil and the Deep Blue Sea.